January 6, 2007

MacWorld EXCLUSIVE: Expect "all-new" Keynote '07!

Ok, normally I don't participate in rumors, but this one is just too juicy to pass up. According to my source, Steve and co. are working on an "all-new" Keynote that they'll debut at MacWorld 2007. I'm told that there's a special team that's been working feverishly to make sure it's done by MacWorld, and that Steve himself is overseeing the whole effort, as he considers it "his baby."

If my sources are right, this new Keynote will be almost completely rewritten from the one we saw Steve debut just last year. Of course higher performance is expected to be demonstrated in this Keynote, plus the usual new transitions and flashier graphics. Nobody is talking about the biggest changes in this Keynote, but rumors abound of a possible iPhone tie-in, and even the new video iPod may be integrated into this new Keynote.

I asked if this is from the standard Keynote team, and my sources indicated that the core team is involved, but that Steve is pulling in people from "every part" of the company to assist, and to make sure that this Keynote helps show off the broadest range of Apple technologies possible.

In a new twist, when I asked whether this new Keynote would be given a standard version number or referred to by year, my source indicated that this would definitely be called Keynote 2007 -- he seemed surprised by the question, in fact. But then he indicated that he expected ANOTHER new Keynote before the end of the year! Apparently Steve is aiming to have a different Keynote for every major event he goes to this year, and he's told his team to work night and day to make sure there's always something new to show off in each one.

Others close to Steve have apparently tried to convince him that with Apple coming out with so many amazing new products this year, the impressiveness of this new Keynote itself won't matter much in the grander scheme, but Steve is still obsessed with making sure every detail is perfect. Apparently Steve was heard to say, "Look, it's me standing up there on stage, and I'm sure as hell not going to give my customers the same damn Keynote I gave them last year! We need new stuff to show them! This is a company-wide priority!"

Finally, it appears this version will EXCLUSIVELY be available over the web... when asked about it, my source indicated that MacWorld atttendees would get this new Keynote "for free" (actually, he said its price had already been put into the cost of their tickets, which I think is pretty sneaky), but that his feeling was that "only the most extreme Apple geeks would actually, say, go into an Apple Store and want to buy a copy of this Keynote." I can't say I agree! Every Keynote Steve has given us so far has been really great, and I expect this one to be no different.



Anonymous Trausti Thor Johannsson said...

I can't wait

January 06, 2007 4:18 PM

Anonymous Seth Willits said...


January 06, 2007 4:35 PM

Anonymous Kay Röpke said...

Couldn't this turn out to be cool startup idea? Previously owned Apple Keynotes - why waste perfectly good keynotes that have only been used once?

I'm pretty sure there's a company that could use good keynotes...:D

January 06, 2007 4:49 PM

Anonymous Brock Batsell said...

I firmly believe Keynote to be one of Apple's top-3 best apps (which isn't all that surprising, considering its history) and use it almost daily; with that said, there is definite room for improvement and new features. I think this is up there with the most exciting rumors coming out of Macworld so far. Crossing my fingers! (And thanks for the tip, Wil.)

January 06, 2007 4:56 PM

Anonymous Brock Batsell said...

Aaaand I'm a silly goose who just skimmed the post while I got my panties in a wad. Pardon my idiocy.

(But my point remains — I hope for new features + improvement in Keynote 4!)

January 06, 2007 4:57 PM

Anonymous Dave Ramsey said...

In the interest of being way too literal, have they gotten around to making Keynote AppleScriptable yet? I can't find anything that indicates that it is. Keynote will never be (for me) one of Apple's best apps until they implement that feature. Even the horrid monstrosity that is PowerPoint is AppleScriptable... And, before you ask, no, UI scripting does not count.. :-)

January 06, 2007 6:23 PM

Blogger Blake said...

Is it too early for me to scream 'Bingo'?

January 06, 2007 9:05 PM

Blogger Matthew said...

Wil, don't you know that puns are the lowest form of humor?

January 06, 2007 9:57 PM

Anonymous Derek said...

Your -face- is the lowest form of humor! ah ha, ah ha ha

January 07, 2007 12:13 AM

Anonymous Ireland said...

Apple knows Keynote is great. They also know keynote is not selling. Making it download "only" is an asbsolutely great idea. Now all they need to do is throw iLife '07 disks in with Leopard. Stop selling iLife seperately. Price Leopard at $129. Make iWork a free download. Ala the complete package, and global dominance.

Apple if you are listening, and you do what I just said, then make .Mac $29. You will have 15% worldwide market share by 2009.

You've heard it here first, now get going!

January 07, 2007 1:00 AM

Anonymous Dan said...

Oh, I was right with you, until I saw that captical W in "MacWorld" in the last paragraph - now I know it's all I lie!

January 07, 2007 1:13 AM

Anonymous Anonymous said...

He is talking about the keynote presentation, not a new product. Duh.

January 07, 2007 6:48 AM

Anonymous Anonymous said...

No he's not. Duh.

January 07, 2007 7:05 AM

Blogger Mark said...

Yes he is. Duh de duh.

January 07, 2007 7:25 AM

Blogger Jon said...

mmmm tasty satire.

January 07, 2007 7:33 AM

Blogger Steve said...

Maybe this is the Hypercard replacement that will make all things one: it will output learning content to TV, puter, web, and pod.

I'm a little concerned to hear that SJ involved in software when, as Andy Ihnatko noted this week, MS is delivering voice technologies that will really make all things one by driving our TVs, computers, and entertainment centers. Not to mention dishwashers.

January 07, 2007 7:40 AM

Anonymous Anonymous said...

Keynote vs. Keynote ... didn't you realise the label "humor" at the end? Obviously, the author is playing carefully and in a very funny way with the double interpretation of "keynote" in his article. From no sentence - as fas as my English goes - you can really decide if he is talking about the presentation or the program. Nice job and nice and funny contribution to the raging tide of rumors, speculation etc. pp.

January 07, 2007 7:43 AM

Anonymous Anonymous said...

um... while there may surface a new version of Keynote at Macworld, I really doubt that a second version (or possibly a third) will be seen before year's end.

I would also take such a release (outside of normal updates) as a sign that Steve is losing his marbles, expecting that people may be willing to:

A) learn how to use two or three different versions of a software title in a year or
B) even buy two or three different versions of a software title in a year.

Steve is about simplicity for the end user, not overwhelming them when completely rewritten software titles multiple times a year. If we were talking about iPods, I might be more apt to believe.

Finally, the comment that Keynote is "not selling" confuses me. You cannot go out and buy Keynote alone and I think iWork is doing fine in sales, which is not surprising - it's a fantastic set of apps.

January 07, 2007 7:45 AM

Anonymous cesar said...

he is just making fun of all those rumor sites in the wild.

will, I notice that DM is a Platinum Sponsors of childs play charity. Thanks for helpin'.

In my side, I personally help a charity to allow very low income children to continue to basic education.

January 07, 2007 8:13 AM

Anonymous G said...

Apple are working on a new safari. This is the App that gets major attn.

January 07, 2007 8:14 AM

Blogger Tucker said...

This is the coolest blog template ever, by the way!

January 07, 2007 8:16 AM

Anonymous Anonymous said...

For any of you that think this is an article about a software package called Keynote, go back and re-read it, but this time assume from the start that he's talking about the actual Keynote Address.
He never calls it a software package, and all of his language is actually designed to fit perfectly with a presentation, not presentation software.
We's making a play on words, but he does it well.

January 07, 2007 10:37 AM

Blogger Eugenef said...

when is macworld?

visit: http://www.eugenef.com

January 07, 2007 10:45 AM

Blogger Andrew said...

Completely new Keynote eh? I was just expecting a speed bump.

January 07, 2007 12:07 PM

Anonymous Anonymous said...

"This is the coolest blog template ever, by the way!"

Oh, yeah... and the brown Zune-effect is just beautiful! NOT!

January 07, 2007 1:53 PM

Blogger Wil Shipley said...

In a followup rumor, apparently there's a new Safari coming this year, too. My source tells me that Steve is going to take a vacation, but I guess he'll be pretty busy during it, because he's said to be planning an all-new Safari during his vacation.

Amazingly, he's not even taking the web team with him -- I guess he thinks he can navigate this Safari on his own.

January 07, 2007 2:47 PM

Blogger Ilan is Gay said...

The price had already been put into the price of their tickets to the Keynote? You have to be kidding me... Apple doesn't even control the price of the tickets for crying out loud.

January 07, 2007 3:05 PM

Blogger Wil Shipley said...

You have to be kidding me... Apple doesn't even control the price of the tickets for crying out loud.

Apparently they back-dated the price.

January 07, 2007 3:50 PM

Anonymous ian said...

Are you drunk?
(<non specific deity> knows I am!)

January 07, 2007 3:51 PM

Anonymous Mark Stultz said...

Apparently they back-dated the price.


Wil, when are you going to throw your own MacWorld parties?

January 07, 2007 8:00 PM

Anonymous Anonymous said...

By "new keynote", I thought you were referring to a "new keynote format" (i.e. presentation style). I was very confused for the first couple of paragraphs.

January 07, 2007 8:58 PM

Anonymous DWalla said...

Keynote just plain rocks.

Anyone that has had the pleasure of using it not only appreciates it's slick presentation abilities, but the sheer power and simplicity of the interface is just simply astounding.

January 07, 2007 10:21 PM

Anonymous Anonymous said...

Wonderful post, of course the clueless responses were just as funny!

January 07, 2007 10:36 PM

Blogger Wil Shipley said...

Mark: I probably won't throw my own parties until the next time I actually go to Macworld. :)

January 07, 2007 11:22 PM

Anonymous Mark Stultz said...

Oh nos! I was so intent on meeting you.

January 07, 2007 11:35 PM

Anonymous Anonymous said...

How on earth did so many people miss the funny?

January 08, 2007 7:40 AM

Anonymous Ross Carter said...

Not only do Macworld attendees get Keynote 2007 for free, they get access to the source. The rest of us can only download the compiled version.

January 08, 2007 9:22 AM

Anonymous Anonymous said...

Alright! Alright! I GET IT.

Most longwindednessly made joke... ever.

January 08, 2007 7:08 PM

Blogger R2K said...

Hi fishmeal. Welcome to the blogger blogs of note.

January 12, 2007 11:13 AM

Blogger Dancer13 said...

why's your blog called call me fishmeal? thats sorta weird.

January 13, 2007 6:13 PM

Blogger Greg said...

Thats cool and all, but in a previous post you used the word "kerfuffle"... I need a definition please :)


January 13, 2007 8:27 PM

Anonymous Jacob Mathai said...


January 14, 2007 12:38 AM


<< Home